KSA MINISTRY OF TOURISM
WINTER TOURISM CAMPAIGN
To boost and promote seasonal tourism in KSA and attract regional and international visitors, the ministry of tourism launched a special campaign.
We were contacted and asked to secure 3 influential figures and fly them to Tabuk so they get to have “a desert covered in snow” experience.
We only had 48 hours before the snow melts so we had to act at lightning speed. first, we had to secure targeted influencers who were available and didn’t have any prior engagements, and second, we needed to secure their visas.
To boost and promote seasonal tourism in KSA and attract regional and international visitors, the ministry of tourism launched a special campaign.
We were contacted and asked to secure 3 influential figures and fly them to Tabuk so they get to have “a desert covered in snow” experience.
We only had 48 hours before the snow melts so we had to act at lightning speed. first, we had to secure targeted influencers who were available and didn’t have any prior engagements, and second, we needed to secure their visas.
We leveraged our close connections with the region’s top influencers, identified relevant and potential profiles, and contacted over a dozen of them.
Many had prior engagements or didn’t have a valid passport but we were persistent as always until finally, we locked 3 influencers from different fields (Sports, Music, and Fashion) ready to fly and share their travel experience and the beauty of Saudi Arabia with their audience.
We leveraged our close connections with the region’s top influencers, identified relevant and potential profiles, and contacted over a dozen of them.
Many had prior engagements or didn’t have a valid passport but we were persistent as always until finally, we locked 3 influencers from different fields (Sports, Music, and Fashion) ready to fly and share their travel experience and the beauty of Saudi Arabia with their audience.
In two days, we secured a wide and outstanding social media coverage with influencers posting and sharing engaging photos and stories with their audience, and promoting tourism in Saudi Arabia.
In two days, we secured a wide and outstanding social media coverage with influencers posting and sharing engaging photos and stories with their audience, and promoting tourism in Saudi Arabia.
